# 10 DLC Brand Resubmission

When you purchase [a new long number](https://clickatell.gitbook.io/sms-user-guide/long-numbers) for the United States, you are required to register a 10DLC brand and campaign first. Upon successful submission of the application, a brand status - *verified* or *unverified* - is returned from the Campaign Registry. A user cannot proceed with a campaign application until the brand is verified by the Campaign Registry.

After this release, users can now *resubmit* a brand that was returned with an "unverified" status instead of having to start the application process from scratch. The user can select any of their unverified brands and choose to resubmit the registration. 

{% hint style="info" %}
Note that for every brand submission or resubmission a fixed application fee is charged. 
{% endhint %}

<figure><img src="https://2380245535-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fl8ao2e7ogQyZBti1BuxA%2Fuploads%2FcLFDlZ3pgqYQFwwFaibF%2Fimage.png?alt=media&#x26;token=2b5fd5fe-ab43-4488-b9c0-d75276741279" alt=""><figcaption></figcaption></figure>

The unverified brand application details can be edited and resubmitted for approval. The user can only proceed with a resubmission if some information was edited. Brand verification after resubmission is not guaranteed and the result can still remain unchanged.

<figure><img src="https://2380245535-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fl8ao2e7ogQyZBti1BuxA%2Fuploads%2Fd7z9g2ltuGq2hlfPdBvc%2Fimage.png?alt=media&#x26;token=e8588d3d-728d-4948-9080-6c6bbf2d3672" alt=""><figcaption></figcaption></figure>