New: In-Channel Payments & Improved Checkout Experience
Last updated
Last updated
The new Clickatell-hosted checkout page and innovative tokenization and customer profile feature additions to our platform will empower merchants and customers alike, enabling frictionless and secure in-channel, reply-based payments that are optimized for conversion and repeat purchases.
Our new Clickatell-hosted checkout page represents a significant leap forward in optimizing conversions for our merchants. With the new checkout page, Clickatell controls the end-to-end user journey which allows us to optimize the checkout experience for you. By reducing the payment experience from a two-step to a one-step checkout flow, we also significantly reduce friction for customers, resulting in higher conversion rates and increased revenue for our merchants.
Clicking the payment link opens the new Clickatell-hosted checkout page. Customers can save their card details for future transactions across any merchant. This will be the last time the customer sees this page.
Key benefits of our new hosted checkout page include:
One-step checkout: The checkout flow has been reduced from a two-step to a one-step checkout experience which will lead to higher conversion rates and increased sales for our merchants.
Unified payment experience: It is merchant and payment processor agnostic, meaning that customers will have the same experience regardless of the processor their payment is routed through.
Secure and customizable checkout: Clickatell controls the end-to-end payment experience for the customers and gives merchants the ability to customize the look and feel of the checkout page.
Customers can now save and retrieve their card details that were tokenized with Clickatell or a 3rd party payment provider. When making their next payment, the customer can select and use these card details to make a payment from within the messaging channel. The tokenization and customer profile service stores and maintains the customer's token, unique customer identifier, and their mapping to a payment provider. By securely storing card details for future use, we eliminate the need for customers to enter their payment information repeatedly, significantly improving convenience and fostering customer loyalty.
Key benefits of our tokenization feature include:
Tokenization: Customers can use their saved card details with any other merchant who makes use of Clickatell's new checkout experience, thereby leading to higher conversion rates and increased sales for our merchants.
Customer Profiles: As more customers opt to save their cards, and create a profile on chat, merchants will immediately be able to recognize returning customers, and deliver a personalized, seamless checkout experience across Clickatell's messaging ecosystem.
In-channel payments: Customers can enjoy the convenience of secure, lightning-fast, reply-based payment experiences by simply tapping a button or replying to a message - no need to leave the messaging channel
