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  • 2024 Release Notes
    • Q4 2024
      • New: Clickatell AI
      • Channel Updates
        • WhatsApp: Free service conversations
        • WhatsApp: No support for HSM template format
        • SMS: Changes in test message sending
      • Broadcast Messenger
        • Onboarding for prepaid SMS clients & name change
      • Data Sharing Service
        • Enhanced templates & increased frequency
    • Q3 2024
      • Channel Updates
        • WhatsApp: Data Localization
        • WhatsApp: Cloud vs On-Prem Parity
      • Live Agent Chat
        • Department filtering for Tickets
        • Auto-responder updates
        • Ticket creation user journey outside of support hours
      • Self-Service Chatbot
        • Session timeout event (Phase 2)
        • Split syntax
        • Node Search Enhancement (Find & Replace)
    • Q2 2024
      • Campaign Messaging
        • NEW: WhatsApp Campaign Manager
        • Support for dynamic URLs in WhatsApp
      • Other Enhancements & Improvements
    • Q1 2024
      • Channel Updates
        • WhatsApp buttons & template enhancements
        • Sending and requesting locations on WhatsApp
        • WhatsApp text formatting
        • WhatsApp conversational components: Icebreakers and Commands
      • Self-Service Chatbot
        • Support for location templates and location request messages
        • Support for WhatsApp buttons & template enhancements
        • Session timeout event (Phase 1)
      • Other Enhancements & Improvements
  • 2023 Release Notes
    • Q4 2023
      • New: WhatsApp Templates 2.0
      • Automated Messaging
        • Business-Triggered Messages
        • New Send Template Node
      • Payments in Messaging
        • Chat 2 Pay 3.2.0
      • Channel Updates
        • Channels Report Update
        • WhatsApp Quality Rating & Messaging Limits
      • Clickatell Portal Updates
      • Other Enhancements & Improvements
    • Q3 2023
      • New: Support for 3rd-party integrations in Chat Desk
      • Automated Messaging
        • Default flow for invalid input
        • Dynamic List node enhancements
        • New & enhanced nodes
      • Other Enhancements & Improvements
        • 13 September 2023
        • 27 July 2023
    • Q2 2023
      • New: In-Channel Payments & Improved Checkout Experience
      • Automated Messaging
        • New Analytics Settings
        • WhatsApp Supported Features
      • Live Agent Messaging
        • Support for Media Templates
      • Channel Updates
        • Updated WhatsApp Message Template Categories & Pricing
        • New Marketing Opt-Out Button
      • Other Enhancements & Improvements
        • SAML & Social Login
        • Authentication Portal Enhancements
        • Enhancements & Bugs
    • Q1 2023
      • NEW: Integrations feature
      • Automated Messaging
        • New workflow nodes
        • Custom Button Text (WhatsApp)
      • Live Agent Messaging
        • Canned Replies
        • New Chat Desk Reports in Clickatell Portal
      • Channel Updates
        • WhatsApp Cloud-Hosted API
        • WhatsApp Commerce Feature
      • Other Enhancements & Improvements
  • 2022 Release Notes
    • Q4 2022
      • Automated Messaging
        • Previewer enhancements & HTTP Call node name change
        • Chat Desk node & Routing screen enhancements
      • Live Agent Messaging
        • Authentication Extension in Chat Desk
        • Ticketing Enhancements
      • Channel Updates
        • SMS Long Number Management & WhatsApp pre-approved templates
      • Other Enhancements & Improvements
        • Onboarding & subscription renewal enhancements
    • Q3 2022
      • New: Embedded Client Authentication
      • Automated Messaging
        • Channel display types & Chat 2 Pay node enhancement
      • Live Agent Messaging
        • Standardize CSAT ratings & WhatsApp Read Receipts
        • Extensions Redesign
      • Channel Updates
        • WhatsApp subscription bundle usage indicator
      • Other Enhancements & Improvements
        • Communication preferences & notification banners
    • Q2 2022
      • Automated Messaging
        • OAuth node & Previewer enhancements
        • 1-Click Deploy Process (Phase 1)
        • Assets Library
        • API Integration screen enhancement
      • Live Agent Messaging
        • SMS support on Chat Desk
      • Payments
        • Chat 2 Pay enhancements
      • Channel Updates
        • New WhatsApp sign-up process
      • Other Enhancements & Improvements
        • Billing information & closing accounts
    • Q1 2022
      • Automated Messaging
        • WhatsApp Interactive Messages
        • User Experience Enhancements
      • Live Agent Messaging
        • Performance improvements
      • Channel Updates
        • SMS Stop List Report
        • WhatsApp conversation-based pricing and reporting updates
  • 2021 Release Notes
    • Q4 2021
      • New: Chat Flow and Chat Desk reports
      • Automated Messaging
        • Emulator (Previewer) enhancements
      • Channel Updates
        • Channels report update
        • SMS
          • 10 DLC Brand Resubmission
          • 10 DLC registration process updates
        • WhatsApp
          • WhatsApp template sample messages
          • WhatsApp application form & notifications enhancements
          • WhatsApp Message Templates for Chat 2 Pay Extension
    • Q3 2021
      • New: Chat 2 Pay
      • New: 10DLC SMS Regulations
      • Automated Messaging
        • Recycle bin redesign, Media and Text Display node enhancements
        • Location Sharing node & Media node enhancements
        • Deleting flows & reordering options
    • Q2 2021
      • New: Reporting & Analytics for Transact
      • Live Agent Messaging
        • Pending Chats Feature
        • Department filtering, chat sorting, and CSAT support for WhatsApp
      • Automated Messaging
        • User Interface Redesign
        • Support of bi-directional location sharing
      • Other Enhancements & Improvements
        • New sign-up and discount vouchers
        • UX improvements & subscription packages
    • Q1 2021
      • Live Agent Messaging
        • Department-specific operating hours, notes, UX enhancements
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On this page
  • WhatsApp Button Enhancements
  • Quick Reply Buttons
  • NEW: Coupon Code Templates
  1. 2024 Release Notes
  2. Q1 2024
  3. Self-Service Chatbot

Support for WhatsApp buttons & template enhancements

Release date: 14 March 2024

Last updated 4 months ago

are optional interactive components that can be added to WhatsApp There are two types of buttons, and , that perform specific actions when tapped by an end-user.

Meta has introduced support for additional button types, combinations, and limits on WhatsApp message templates, enhancing the existing buttons and lists we are already familiar with. Building on a , Chat Flow now also supports multiple buttons and the and templates in WhatsApp.

WhatsApp Button Enhancements

More buttons and combinations allowed

Previously, there was a limit of three buttons per template and you could only add buttons of one type - either Call-To-Action buttons or Quick Reply buttons. With this release, a template can now contain up to 10 buttons in total, and the buttons can be a combination of Call-to-Action and Quick Reply buttons.

When using a combination of buttons, the types must be grouped, i.e., all Call-To-Action buttons must be grouped together and all Quick Reply buttons must be grouped together. Note that further limits may apply to individual button types.

If a message template contains more than three buttons, the first two buttons appear in the delivered message, and the remaining buttons are shown when the end-user taps See all options (see screenshots below).

Quick Reply Buttons

Quick Reply buttons are custom text-only buttons that immediately message the business with the specified text when tapped by the customer.

Message templates are limited to 10 quick reply buttons. If using quick reply buttons with other buttons, buttons must be organized into two groups: quick reply buttons and non-quick reply buttons. If grouped incorrectly, the API will return an error indicating an invalid combination.

Call-To-Action Buttons

Visit website buttons open the specified URL in the device's default browser when tapped. Templates are limited to two URL buttons.

Call phone number buttons call the specified business phone number when tapped. Templates are limited to one phone number button.

NEW: Coupon Code Templates

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This allows a user to call a phone number, visit a website, or copy an offer code (new - see ) with the tap of a button.

.

A combination of Quick Reply and Call-To-Action buttons, grouped together.

Coupon code templates are that display a single Copy offer code button. This new type of Call-To-Action button copies a text string to the device's clipboard when tapped by the customer. This text string is defined when the template message is sent. Templates are limited to one Copy offer code button, and the button text is not editable.

When an end-user taps the "Copy offer code" button, it copies the specified text string to the device's clipboard.
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marketing templates
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message templates.
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