# New Marketing Opt-Out Button

{% hint style="info" %}
Available on all packages.
{% endhint %}

​​​​​​​When adding a Marketing template, you now have the option to add a new "[Opt-Out](https://www.facebook.com/business/help/448422200528701)" quick-reply button to give your end-users an easy way to opt out of all marketing messages. This can help reduce blocks from customers and increase the template's [quality rating](https://developers.facebook.com/docs/whatsapp/messaging-limits). Note that it is still your responsibility to actually remove these end-users from your contact list.

<figure><img src="/files/P2TB4bNyPzGlgJnbvHZj" alt=""><figcaption><p>New Opt-Out quick-reply button on the Marketing template</p></figcaption></figure>


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