> For the complete documentation index, see [llms.txt](https://guides.clickatell.com/flow/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://guides.clickatell.com/flow/reporting-and-analytics/collections-and-reporting-labels.md).

# Collections & reporting labels

{% hint style="info" %}
Note that these features will only work if the labels/collections are added to a workflow in Sandbox and that flow is deployed to **Production**. Data will not pull through for workflows in Sandbox.
{% endhint %}

## What is a collection?

You can [add single or multiple data markers (reporting labels) ](/flow/reporting-and-analytics/collections-and-reporting-labels.md)to any step in your workflow. These are grouped into **data collections** that can be tracked and visualized in your [reports ](https://guides.clickatell.com/clickatell/navigation-and-access/reporting-and-analytics/bots-chat-flow#flow-feature-report)in the Clickatell Portal.

A collection can be one of three types:

* *Single Data Point*: This is used when you want to track how a particular step in a flow is doing.
* *Start and End Data Points*: This allows you to track a start step and an end step. Useful if you only want to track a particular start and end. 
* *Multi Data Points*: This allows you to track multiple data points in multiple steps. 

Collections are created in the [*Analytics Settings* ](/flow/reporting-and-analytics/analytics-settings.md)section or when adding a [reporting label](#what-is-a-reporting-label) to a node.

<figure><img src="/files/DpSTMAZQxY20EsgcPFgh" alt=""><figcaption></figcaption></figure>

## What is a reporting label?

You can add a custom reporting label to any of the nodes used in your workflow.

A reporting label is a "tag" associated with a step (or collection of steps) in your workflow. It enables you to track metrics such as drop-offs, successful completions, and other end-states and gain valuable insight into your customers' behavior.

These labels (or "data markers") can be grouped into [collections. ](/flow/reporting-and-analytics/analytics-settings.md#what-is-a-collection)You can visualize these data collections in the [Flow Feature Report](https://guides.clickatell.com/clickatell/navigation-and-access/reporting-and-analytics/bots-chat-flow#flow-feature-report) in the Clickatell Portal.

{% hint style="info" %}
Although reporting labels are optional, data for a node is only logged for reporting if a label was entered and saved for the node. &#x20;
{% endhint %}

### Adding a reporting label

1. When configuring a node, click the *Analytics* button.&#x20;

<figure><img src="/files/Myfg4uPkSgLNFM1fjFFO" alt="" width="299"><figcaption></figcaption></figure>

2. Enter a [reporting label ](/flow/reporting-and-analytics/collections-and-reporting-labels.md)for the node and add the step to a [collection ](/flow/reporting-and-analytics/analytics-settings.md#what-is-a-collection)of data markers.

<figure><img src="/files/a7qqDgUzthBwz4eQTlPm" alt="" width="328"><figcaption></figcaption></figure>

3. You can also add a new collection, or navigate to the [*Analytics Settings*](/flow/reporting-and-analytics/analytics-settings.md) page to manage your existing collections.

<figure><img src="/files/01CntOuESlVPJ5umMQM5" alt="" width="302"><figcaption></figcaption></figure>