> For the complete documentation index, see [llms.txt](https://guides.clickatell.com/flow/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://guides.clickatell.com/flow/channel-capabilities/use-whatsapp-with-chat-flow/metas-conversion-events-for-whatsapp-ads.md).

# Meta's Conversion Events for WhatsApp Ads

**Overview**

Meta’s conversion events provides access to users for measuring the efficiency of Click-to-WhatsApp ad campaigns.  This is in line with the leading industry standards.

The Meta conversion events are configured on a node, which is then triggered when the node is reached via the Click-to-WhatsApp ad.  

Clicking on a WhatsApp ad that terminates on a configured Chat Flow node will send a signal to Meta indicating the ad details and the outcome e.g. a purchase, a lead submitted, or an order created. These metrics are displayed in the Meta portal and can be used for performance planning and analysis. 

**How to set up Meta's conversion events** 

1. On any node there is a WhatsApp setting button next to the node tracking button, click it, and populate the following information:

* Select the relevant account from the drop down.
* Enter the Dataset ID. This will need technical assistance from Clickatell, please reach out to Support team for this.
* Enter the conversion event type (refer to the list below).
* OPTIONAL: Add Custom data only  

<figure><img src="/files/3BEDKDsOf070AX3vcs5p" alt=""><figcaption><p>The WhatsApp setting button.</p></figcaption></figure>

<figure><img src="/files/EXFXHJlA72CRZ1jO5vSu" alt=""><figcaption><p>Populating the information for the conversion event.</p></figcaption></figure>

Here is the list of conversion events to indicate the desired outcome of the click to WhatsApp ad:&#x20;

* AddToCart&#x20;
* CartAbandoned&#x20;
* InitiateCheckout&#x20;
* LeadSubmitted&#x20;
* OrderCanceled&#x20;
* OrderCreated &#x20;
* OrderDelivered&#x20;
* OrderReturned&#x20;
* OrderShipped&#x20;
* Purchase&#x20;
* QualifiedLead&#x20;
* RatingProvided&#x20;
* ReviewProvided&#x20;
* ViewContent&#x20;

Remember to save the node and the flow, and deploy this to production for the changes to take effect. &#x20;

After responding to a valid Click-to-WhatsApp ad which ends up on a Chat Flow node, this will trigger an event which can be viewed in the Facebook Events Manager.

<figure><img src="/files/6rm2P4J9lbpDUFB15Suf" alt=""><figcaption></figcaption></figure>

:notepad\_spiral:Only real Click-to-WhatsApp ads should be used to test. It's not possible to use the ad preview feature as this does not result in a valid clickable ad.