# Meta's Conversion Events for WhatsApp Ads

**Overview**

Meta’s conversion events provides access to users for measuring the efficiency of Click-to-WhatsApp ad campaigns.  This is in line with the leading industry standards.

The Meta conversion events are configured on a node, which is then triggered when the node is reached via the Click-to-WhatsApp ad.  

Clicking on a WhatsApp ad that terminates on a configured Chat Flow node will send a signal to Meta indicating the ad details and the outcome e.g. a purchase, a lead submitted, or an order created. These metrics are displayed in the Meta portal and can be used for performance planning and analysis. 

**How to set up Meta's conversion events** 

1. On any node there is a WhatsApp setting button next to the node tracking button, click it, and populate the following information:

* Select the relevant account from the drop down.
* Enter the Dataset ID. This will need technical assistance from Clickatell, please reach out to Support team for this.
* Enter the conversion event type (refer to the list below).
* OPTIONAL: Add Custom data only  

<figure><img src="https://3262477137-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FjoAgInTNsBfDdfx1I23z%2Fuploads%2FKf4Ccl60LRu5qpqkSAO9%2Fimage.png?alt=media&#x26;token=66b5d743-bbc7-43fb-a606-b688fb44327c" alt=""><figcaption><p>The WhatsApp setting button.</p></figcaption></figure>

<figure><img src="https://3262477137-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FjoAgInTNsBfDdfx1I23z%2Fuploads%2F9f9LbuVzqVqlJzGCc5BW%2Fimage.png?alt=media&#x26;token=b0d78b42-c8a8-42ef-b297-f9d5d7808d87" alt=""><figcaption><p>Populating the information for the conversion event.</p></figcaption></figure>

Here is the list of conversion events to indicate the desired outcome of the click to WhatsApp ad:&#x20;

* AddToCart&#x20;
* CartAbandoned&#x20;
* InitiateCheckout&#x20;
* LeadSubmitted&#x20;
* OrderCanceled&#x20;
* OrderCreated &#x20;
* OrderDelivered&#x20;
* OrderReturned&#x20;
* OrderShipped&#x20;
* Purchase&#x20;
* QualifiedLead&#x20;
* RatingProvided&#x20;
* ReviewProvided&#x20;
* ViewContent&#x20;

Remember to save the node and the flow, and deploy this to production for the changes to take effect. &#x20;

After responding to a valid Click-to-WhatsApp ad which ends up on a Chat Flow node, this will trigger an event which can be viewed in the Facebook Events Manager.

<figure><img src="https://3262477137-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FjoAgInTNsBfDdfx1I23z%2Fuploads%2FYK9XxJTmoDDPwj0jMbbs%2Fimage.png?alt=media&#x26;token=3e31cbec-ff73-4faa-aa93-7b6380046bdd" alt=""><figcaption></figcaption></figure>

:notepad\_spiral:Only real Click-to-WhatsApp ads should be used to test. It's not possible to use the ad preview feature as this does not result in a valid clickable ad.