# Set up keywords

Keywords serve as navigational shortcuts that enable customers to engage with your brand in a more efficient manner. A customer can enter keywords to trigger another workflow or navigate to specific steps in your current workflow.

There are two types of keywords: [**global (routing)**](#global-routing-keywords-trigger-workflows) keywords and [**menu logic**](#menu-logic-keywords-fork-workflows) keywords.  

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Keywords are **not** case-sensitive.
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## **Global (routing) keywords: trigger workflows**

Global keywords are used to route a customer to another workflow in your account. If any of the keywords you set up are used by a customer anywhere in your chat application, the associated workflow is triggered. 

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Global keywords are set up on an account level, i.e., they are not set up in the context of a specific workflow. 
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### **Set up keywords to trigger workflows**

1. Select *Keywords* under *Configuration (*top left).  
2. Select the channel you want to add keywords for.
3. Click *+ Create New Keyword Group*.
4. Select the workflow and step you want to trigger when the keywords are used.
5. Type your keyword and press enter to add the keyword to your workflow. 
   * Duplicate keywords are highlighted in red. 
   * Conflicting keywords (i.e., when the same keyword appears in more than one keyword group) are highlighted in red.
   * Click the "X" icon to delete a keyword. 
6. Save your keywords. 

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You can set up a maximum of **ten** keywords for every "keyword group", and you can add as many keyword groups as you want.
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![](https://content.gitbook.com/content/joAgInTNsBfDdfx1I23z/blobs/1RVpnWqIDKaHEeATaUtK/image.png)

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Note that [**global keywords**](#global-routing-keywords-trigger-workflows) **take preference over** [**menu logic keywords**](#menu-logic-keywords-fork-workflows). If the same keyword is used both on a global level and for a specific node in one of your flows, the action as specified for the global keyword is triggered whenever the keyword is used in any flow. 
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## **Menu logic keywords: fork workflows**

Menu logic keywords enable customers to make selections quicker. If any of these keywords are used by customers when entering input for the *Menu of Multiple Choice Input* nodes, the specified step or workflow is triggered. 

Menu logic keywords are set up for a specific node in a flow, and you can set up a maximum of **five** keywords per node. 

{% hint style="info" %}
This is only available on the [**Menu** ](https://guides.clickatell.com/flow/user-facing-nodes/branch-logic-split/menu-nodes-menu-with-options)and [**Multiple Choice Input**](https://guides.clickatell.com/flow/user-facing-nodes/branch-logic-split/menu-nodes-multiple-choice-input) nodes.
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### **Set up menu** **logic keywords**

1. Select a *Menu* or *Multiple Choice Input* node in your workflow.
2. Go to the *Logic* section in the panel on the right 
3. Next to *Keywords*, type in the keyword you want to apply and press *Enter*. 
   * Duplicate keywords are highlighted in red. 
   * Click the "X" icon to delete a keyword. 

<figure><img src="https://content.gitbook.com/content/joAgInTNsBfDdfx1I23z/blobs/8zmI5VRQg7ldjY18Hoaq/image.png" alt="" width="563"><figcaption></figcaption></figure>