What's New? 🎈

Read more about new features, improvements, and bug fixes contained in the latest release of Clickatell's WhatsApp channel offering.

29 August 2024

Release Summary

The release focused on adding the following new features and enhancements:

• Support for data localization for new numbers

• Parity between cloud and on-prem features

Each of these items is described in more detail below.

Release Details

Data Localization

Cloud API Local Storage allows clients to control where their message data is stored at rest. If a company is in a regulated industry such as finance, government, or healthcare, they may prefer to have message data stored in a specific country when at rest, due to these regulatory requirements or company policies.

Clickatell now supports data localization, which means:

• With any new WhatsApp number that a client registers, they can select the country where their data at rest should be hosted. This is specified per number.

• Clients have the following options to select from:

  • APAC: India, Singapore, Indonesia, South Korea, Japan, Australia

  • LATAM: Brazil

  • MEA: South Africa, Bahrain, UAE

  • Europe: EU (Germany), UK, Switzerland

  • NORAM: Canada, USA

• Once selected, clients cannot change the locale again.

• All existing numbers are set to the default, i.e., USA.

For more information, please reference this page by Meta.

When setting up a new WhatsApp number you have the option to edit the location and choose from the provided locations.

Clicking on the edit button, you can select the data storage location from a drop-down. Once changed and saved, we do not allow clients to edit this again at a later stage.

WhatsApp: Cloud vs On-Prem Parity

The following features are now supported for cloud-hosted WhatsApp numbers. Previously these were only supported for on-prem WhatsApp numbers.

• Location request messages: These messages request your end-user's location. They contain body text and a Send location button that opens a location-sharing screen when tapped so end-users can share their location. Read more here.
• Coupon code templates: These marketing templates display a single copy code button. When tapped, the code is copied to the end-user's clipboard. Read more here.
• Catalog templates: These marketing templates allow you to showcase your product catalog entirely within WhatsApp. Read more here.
• Single-Product Messages: Messages with a single product item from the business's inventory. (Available via One API only). Read more here.
• Multi-Product Messages: Messages with up to 30 product items from the business's inventory. Read more here.