# Add & manage WhatsApp Business profiles

A **Business Profile** is what your customers use to communicate with your business and is linked to a specific profile name and number.

If your business is [verified](https://guides.clickatell.com/whatsapp-channel/getting-started/get-business-verified), you can add **up to 25** Business Profiles to a WhatsApp Account. You have to go through the same application process for every new Business Profile.

{% hint style="success" %}
You can use your Business Profile to interact with customers only if:

1. Your **profile name and number** have been approved and verified.
2. You have an active WhatsApp **subscription***.*
3. You've connected the Business Profile to an **API** on the **Production** environment.
   {% endhint %}

## Add a new Business Profile

1. Navigate to *My Workspace -> WhatsApp* and select the account to which you want to add the new business profile.

<figure><img src="https://content.gitbook.com/content/H9mbp0ZlSZKdmkQMXA0U/blobs/Jjk6CfaOmo2dz8jg9aiK/image.png" alt=""><figcaption></figcaption></figure>

2. Click *+ New Business Profile* and follow the steps as prompted by the setup wizard.

<figure><img src="https://content.gitbook.com/content/H9mbp0ZlSZKdmkQMXA0U/blobs/pd6MKMydBWK6UjCaU5xb/image.png" alt=""><figcaption></figcaption></figure>

## **Manage your Business Profiles**

1. Navigate to *My Workspace -> WhatsApp* and select the WhatsApp account from the table.&#x20;
2. Select the Business Profile from the table.&#x20;
   * This opens the *WhatsApp Profile Details* page (see below)

<figure><img src="https://content.gitbook.com/content/H9mbp0ZlSZKdmkQMXA0U/blobs/xMb1BiLSqDgbeJNkpe1M/image.png" alt=""><figcaption></figcaption></figure>

{% hint style="info" %}

* You can connect an API to the business profile only once the profile is **active**.
* A "**deactivated**" status could indicate that the number connected to this profile has been deleted from your Meta Business Manager. You'll need to [add ](#add-a-new-business-profile)this profile again from scratch.&#x20;
  {% endhint %}