Message templates: best practices & examples

Best practices

Improve the chance of your templates being approved by following the guidelines below.

When creating a new message template, please ensure you follow these best practices:

Template name

A unique name to identify the template use case for the business.

  • Must be in lowercase.

  • Maximum of 512 characters.

  • May not contain any spaces. Use an underscore to indicate a space.

  • Make your message template name clear. E.g., instead of using a name like “template_014” rather use “order_update”.

Template category & language

The type of information contained in the template (e.g., marketing, utility) and the language of the content. Select these from a predefined set of categories and languages during registration.

Template parameters

  • A template message must contain at least one parameter.

  • Parameters cannot have new line/tab characters.

  • Parameters may not have more than four consecutive spaces.

  • All parameters will be defined within curly open/close braces and listed in chronological order starting at {{1}} (use the + Variable button as a shortcut to easily add these).

Template content

  • Limited to 1024 characters.

Template examples

Template name
Template Tag
Template message
Parameter details

optin_confirmation

Marketing

Dear {{1}}. You are now subscribed to receive account-related alerts for your account ending in {{2}}.

{{1}} – Name of the recipient, eg. John

{{2}} – Last 4 digits of the account, eg. 1234

transfer_update

Utility

Your funds transfer request of {{1}} from account ending in: {{2}} has been initiated.

{{1}} – Total amount, eg. $50

{{2}} – Last 4 digits of the account, eg. 1234

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