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  • 🏠Return to Home Page
  • 🏁GETTING STARTED
    • WhatsApp Overview
    • Quick start guide (WhatsApp)
    • Create a WhatsApp Business account
    • Add & manage WhatsApp Business profiles
    • Test your integration
    • Get business verified
    • Initiate WhatsApp conversations
  • ✅CHANNEL CAPABILITIES
    • Message types
    • WhatsApp message templates
      • Add message templates
        • On-behalf-of (OBO) model
          • Use media in message templates (OBO)
          • Use interactive buttons in message templates (OBO)
      • Send message templates
      • Use media in message templates
      • Use location in message templates
      • Use interactive buttons in message templates
      • Showcase product catalog in message template
      • Message templates: best practices & examples
      • Message template rejection reasons
    • Interactive messages: lists, reply buttons, location requests
    • Ads That Click to WhatsApp
    • WhatsApp Commerce Messages
    • Conversational Components
      • Icebreakers
      • Commands
    • Reporting & Analytics
  • 💡Help & Information
    • What's New? 🎈
    • Release Notes
    • FAQs
    • Return to Home Page
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On this page
  • Call to action buttons
  • Quick reply button
  1. CHANNEL CAPABILITIES
  2. WhatsApp message templates
  3. Add message templates
  4. On-behalf-of (OBO) model

Use interactive buttons in message templates (OBO)

When creating your template in Facebook Business Manager, you can add one of two types of interactive buttons to your template:

  • buttons, or

  • buttons

Only one type of button can be included per template.

Once your template is approved, you can via One API by using the endpoint as described in the doc.

Call to action buttons

This allows your customer to call a phone number or visit a website with the tap of a button.

  1. From the drop-down select the type of action button you want to add.

  2. Specify the text that should appear on the button.

  • You can add a maximum of two buttons per template.

  • A template can only contain one phone number and one website button.

  • The button text can be a maximum of 20 characters long.

Visit Website

  • The website URL is expected in the format:

    • Static URL: http(s)://www.google.com

    • Dynamic URL: http(s)://www.google.com/{{1}}

  • The specified URL can be up to 2000 characters long.

  • When clicking this button, the customer is directed to the specified website on their device.

Call Phone Number

  • Specify the country linked to the phone number.

  • Enter the phone number in the international format, e.g. “+14111111111”.

  • When clicking this button, a call is initiated from the customer's device to the specified number.

Quick reply button

This allows your customer to respond with a simple pre-defined text message. When clicking this button, the customer sends the response to the business as part of the conversation.

  1. To add the button, enter the text response and click + Add button.

  • You can add a maximum of three buttons per template.

  • The button text can be a maximum of 20 characters long.

  • The text on every button used in a template must be unique.

Note that it is still your responsibility to actually remove these customers from your contact list.

All variables (e.g., {{1}}) are set when , where you can specify the parameters in the payload.

If you select "Marketing" as your template category, you also have the option to add an "" quick-reply button to give your end-users an easy way to opt out of all marketing messages.

This can help reduce blocks from customers and increase the template's .

✅
sending the message via One API
Opt-Out
quality rating
send the message template
One API Reference
Call to Action
Quick Reply
Visit Website
Call Phone Number