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  • 🏁GETTING STARTED
    • WhatsApp Overview
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    • Create a WhatsApp Business account
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  • ✅CHANNEL CAPABILITIES
    • Message types
    • WhatsApp message templates
      • Add message templates
        • On-behalf-of (OBO) model
          • Use media in message templates (OBO)
          • Use interactive buttons in message templates (OBO)
      • Send message templates
      • Use media in message templates
      • Use location in message templates
      • Use interactive buttons in message templates
      • Showcase product catalog in message template
      • Message templates: best practices & examples
      • Message template rejection reasons
    • Interactive messages: lists, reply buttons, location requests
    • Ads That Click to WhatsApp
    • WhatsApp Commerce Messages
    • Conversational Components
      • Icebreakers
      • Commands
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On this page
  • Create a custom message template
  • Add a Chat 2 Pay template
  1. CHANNEL CAPABILITIES
  2. WhatsApp message templates

Add message templates

Last updated 3 months ago

As of June 2022, Clickatell implemented the WhatsApp Business account sharing model (a.k.a. embedded signup) whereby you own the WhatsApp Business account and share it with us. If you've applied for a WhatsApp Business Account with us before this date, please refer to for steps to create message templates.

Create a custom message template

Refer to if you want to add Chat 2 Pay templates.

To take full advantage of all template functionality, you need to be . You can create a limited number of templates in an unverified business state.

  1. Navigate to My Workspace -> WhatsApp and select a WhatsApp account from the table.

  1. Click Manage & Create Templates in Facebook Business Manager.

  2. You will be directed to your Facebook Business Manager Account (FBBM).

  • When using variables, ensure that you use number-type variables, e.g., {{1}}, {{2}}, ... Clickatell does not currently support name-type variables.

  1. Once submitted, the template is reviewed by WhatsApp.

You cannot edit your template once you've submitted it for approval.

  1. Return to the WhatsApp Account Details page in your Clickatell Portal. You will be prompted to sync your templates.

  1. Once synced, the template appears in your table of message templates with its status.

  2. Click on a template in the table to see its details, including a preview and status.

    • Note that the time it takes for WhatsApp to approve your template may vary.

    • It might take a few minutes for all templates to sync and appear in your Clickatell Portal.

Clickatell does not currently support authentication templates. Marketing and Utility template categories are supported.

Also see:

Add a Chat 2 Pay template

Only available on the Transact package.

We've added these two pre-approved message templates to save you time and improve the chances that your templates will be approved by WhatsApp. All you have to do is link them to the Chat 2 Pay product.

You cannot edit any of the content within these two templates

  1. Navigate to My Workspace --> WhatsApp and select a WhatsApp account from the table.

  2. Click + New Chat 2 Pay Template.

  1. Select the Chat 2 Pay template type from the dropdown.

  2. Enter your company name.

  3. You can preview the two templates at the bottom.

  4. Click Submit.

This only applies to clients who have used the new WhatsApp Embedded Signup flow to onboard. Clients who used the legacy on-behalf-of signup flow still create templates within the Clickatell Portal as described .

Follow to apply for a WhatsApp Message Template from within FBBM. (Also shown in the video below.)

To see which languages Clickatell supports, .

Once it has an "Approved" status, your template is now .

To use our application, you need two message templates: .

✅
here
the steps
see this FAQ
ready to use
Use media in templates
Use interactive buttons in templates
Use interactive messages
Showcase product catalog in templates
Chat 2 Pay
"payment request" and "confirmation" messages
this section
business verified
this section