Add message templates

As of June 2022, Clickatell implemented the WhatsApp Business account sharing model (a.k.a. embedded signup) whereby you own the WhatsApp Business account and share it with us. If you've applied for a WhatsApp Business Account with us before this date, please refer to this section for steps to create message templates.

Create a custom message template

Refer to this section if you want to add Chat 2 Pay templates.

To take full advantage of all template functionality, you need to be business verified. You can create a limited number of templates in an unverified business state.

1. Navigate to My Workspace -> WhatsApp and select a WhatsApp account from the table.

2. Click Manage & Create Templates in Facebook Business Manager.

3. You will be directed to your Facebook Business Manager Account (FBBM).

This only applies to clients who have used the new WhatsApp Embedded Signup flow to onboard. Clients who used the legacy on-behalf-of signup flow still create templates within the Clickatell Portal as described here.

3. Follow the steps to apply for a WhatsApp Message Template from within FBBM. (Also shown in the video below.)

To see what languages are supported by Clickatell, see this FAQ.

3. Once submitted, the template is reviewed by WhatsApp.

You cannot edit your template once you've submitted it for approval.

4. Return to the WhatsApp Account Details page in your Clickatell Portal. You will be prompted to sync your templates.

6. Once synced, the template appears in your table of message templates with its status.

7. Click on a template in the table to see its details, including a preview and status.

8. Once it has an "Approved" status, your template is now ready to use.

   • Note that the time it takes for WhatsApp to approve your template may vary.

   • It might take a few minutes for all templates to sync and appear in your Clickatell Portal.

Note that Authentication template categories are not currently supported by Clickatell. Marketing and Utility template categories are supported.

Also see:

• Use media in templates

• Use interactive buttons in templates

• Use interactive messages

• Showcase product catalog in templates

Add a Chat 2 Pay template

Only available on the Transact package.

To use our Chat 2 Pay application, you require two message templates, i.e., "payment request" and "confirmation" messages.

We've added these two pre-approved message templates to save you time and improve the chances that your templates will be approved by WhatsApp. All you have to do is link them to the Chat 2 Pay product.

You cannot edit any of the content within these two templates

1. Navigate to My Workspace --> WhatsApp and select a WhatsApp account from the table.

2. Click + New Chat 2 Pay Template.

3. Select the Chat 2 Pay template type from the dropdown.

4. Enter your company name.

5. You can preview the two templates at the bottom.

6. Click Submit.