# WhatsApp

WhatsApp is the ideal chat channel for your business to see higher delivery, open, and conversion rates.

Using WhatsApp as a communication channel, you can get the benefit of:

* Two-way conversations.
* Bulk message-sending capabilities.
* End-to-end encryption that ensures conversations with customers are secure and private.
* Access to WhatsApp users from around the world.
* Engaging communication using interactive messages, images, videos, etc.
* Send one-time pins (OTPs) using authentication templates.
* Automated, self-service customer support.
* Innovative chat commerce experiences with on-demand, real-time, and safe transactions.

## How can I use WhatsApp with Clickatell?

As an authorized WhatsApp provider, Clickatell enables you to engage with your customers using the WhatsApp Business API. With Clickatell's WhatsApp Business API integration, you can:

* Create and manage a WhatsApp Business [account ](/whatsapp-channel/getting-started/create-a-whatsapp-business-account.md)and [profile](/whatsapp-channel/getting-started/add-and-manage-whatsapp-business-profiles.md).
* Use simplified [REST-based APIs](https://docs.clickatell.com/channels/one-api/one-api-reference/) to send and receive messages via WhatsApp.
* Get a fully managed WhatsApp verification, approval, and onboarding process.
* Receive supercharged service delivery and customer support using [Clickatell's Chat Commerce Platform](https://clickatell.gitbook.io/chat-commerce-platform/) to automate and orchestrate great customer experiences via the WhatsApp interface. 
* Utilize Clickatell's other powerful applications:
  * **Chat Flow** - Automations.
  * **Chat Desk** - Agent service desk.
  * **Chat 2 Pay** - Payments & commerce.
* Reuse the integration across multiple touchpoints. 
* Get access to the latest WhatsApp Business API features. 
* Access subject matter experts and WhatsApp beta programs. 

{% hint style="info" %}
Learn [how to get started](/whatsapp-channel/getting-started/quick-start-guide-whatsapp.md) with WhatsApp.
{% endhint %}


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