# Ads That Click to WhatsApp

*Ads That Click to WhatsApp* is an ad format from Meta that shortens the customer's journey, taking them from an ad on social media directly to a WhatsApp conversation with your business by tapping a button. 

It is supported on feeds and stories on Facebook and Instagram, as well as Facebook Marketplace, and is an easy way to connect with new and existing customers where they’re already spending their time.

You can easily set it up in two steps:

1. [Connect your WhatsApp Business account to your Facebook Business Page.](#step-1-connect-your-whatsapp-business-account-to-your-facebook-business-page)
2. [Create the ad campaign in Facebook Ads Manager](#step-2-create-the-a-d-campaign-in-facebook-a-ds-manager).

### Before you start <a href="#step-1-connect-your-whatsapp-business-account-to-your-facebook-business-page" id="step-1-connect-your-whatsapp-business-account-to-your-facebook-business-page"></a>

* [Create](https://www.facebook.com/business/help/473994396650734?id=939256796236247) a **Facebook Business Page** if you don't have one.
  * You’ll need Admin access to this Page.
* Set up a **WhatsApp Business account** if you haven't already.
  * A personal WhatsApp number won’t work.
  * Ensure this WhatsApp number isn’t linked to any other Facebook pages.

### Step 1: Connect your WhatsApp Business account to your Facebook Business page <a href="#step-1-connect-your-whatsapp-business-account-to-your-facebook-business-page" id="step-1-connect-your-whatsapp-business-account-to-your-facebook-business-page"></a>

1. Log in to your [Facebook Business Manager](https://business.facebook.com/) account and select *All tools* in the left panel and then *Page Settings*.

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2. Select *Linked accounts* in the left panel.

<figure><img src="https://content.gitbook.com/content/H9mbp0ZlSZKdmkQMXA0U/blobs/LPh2RiubX6YwR8jf8HSg/image.png" alt="" width="177"><figcaption></figcaption></figure>

3. Select WhatsApp in the left panel and enter the WhatsApp number you want to connect. Click *Send WhatsApp Code*.

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4. You'll receive a confirmation code via WhatsApp on the number you've entered above. Enter the code and click *Confirm.* Your WhatsApp account is now connected to your Facebook Page.

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{% hint style="info" %}
You can also find the steps in Meta's documentation [here](https://www.facebook.com/business/help/1583303048513172?id=2129163877102343).
{% endhint %}

### Step 2: Create the ad campaign in Facebook Ads Manager <a href="#step-2-create-the-a-d-campaign-in-facebook-a-ds-manager" id="step-2-create-the-a-d-campaign-in-facebook-a-ds-manager"></a>

1. In [Facebook Business Manager](https://business.facebook.com/), select *All tools* in the left panel. Select *Ads Manager*.

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2. Click on the green *Create* button.

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3. Choose your campaign objective and click *Continue*.

{% hint style="info" %}
Select an objective from the list to see more information about it on the right. The steps that follow [may differ slightly](https://www.facebook.com/business/help/447934475640650?id=371525583593535) based on the objective selected.
{% endhint %}

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4. View/edit the Campaign Name and Campaign Details. If appropriate, you can declare your WhatsApp Ad as a Special Ad or set up an A/B test. Click *Next.*

<figure><img src="https://content.gitbook.com/content/H9mbp0ZlSZKdmkQMXA0U/blobs/GoxNGO1CJxv0bZ74Zodt/image.png" alt=""><figcaption></figcaption></figure>

5. In the *Conversion* section select "Messaging apps" and under *Ad type*, select "Click to message".

<figure><img src="https://content.gitbook.com/content/H9mbp0ZlSZKdmkQMXA0U/blobs/xZrLcHhbSYrFkJkdSoff/image.png" alt=""><figcaption></figcaption></figure>

6. Scroll down and select "WhatsApp" as the destination app. Select the phone number connected to your page where you want to direct customers to continue the conversation when they click on the button in the ad.

<figure><img src="https://content.gitbook.com/content/H9mbp0ZlSZKdmkQMXA0U/blobs/EumTLLwwYooStLwKEhi8/image.png" alt=""><figcaption></figcaption></figure>

7. Choose your engagement goal. Set the budget, schedule, and audience for your ad set. Click *Next*.

<figure><img src="https://content.gitbook.com/content/H9mbp0ZlSZKdmkQMXA0U/blobs/nSFgvk7TAjgESalxYTBe/image.png" alt=""><figcaption></figcaption></figure>

8. On this page, you can configure what your ad looks like. A preview is shown on the right.&#x20;

* Add the **media** that will be used in your campaign.
* Enter the **primary text** (main message).
* Add the **headline** - this is the call-to-action message that will appear next to the WhatsApp button in your ad.

9. *Publish* your ad.

<figure><img src="https://content.gitbook.com/content/H9mbp0ZlSZKdmkQMXA0U/blobs/SZyzJuWNGynKdwjuvoY7/image.png" alt=""><figcaption></figcaption></figure>

{% hint style="info" %}
Also see these FAQs:

* [What are the benefits of Ads That Click to WhatsApp?](https://www.clickatell.com/help-center/whatsapp/general-whatsapp/what-are-the-benefits-of-ads-that-click-to-whatsapp/)
* [What are best practices for Ads that Click to WhatsApp?](https://www.clickatell.com/help-center/whatsapp/general-whatsapp/what-are-best-practices-for-ads-that-click-to-whatsapp/)
  {% endhint %}

### After publishing your ad

Use pre-written [icebreakers ](https://guides.clickatell.com/whatsapp-channel/channel-capabilities/conversational-components/icebreakers)to encourage customers to start the conversation without formulating their own message.

For scalability, we recommend that you set up a 24/7 chatbot using Clickatell's [Chat Flow](https://www.clickatell.com/products/chatflow/) application so that potential customers can get fast responses after engaging with your ad. This is convenient for your buyers and saves your marketing/support team time since the bot can handle simple tasks while your team has more time for high-level tasks.

Bots can typically answer simple questions with pre-set responses, share FAQs/knowledge-base resources relating to the shopper’s question, provide product recommendations, direct customers with complex queries to agents, present catalogs for customers to browse, and allow them to add items to a cart and purchase it.

You can also direct customers straight to your live customer service agents in Clickatell's[ Chat Desk](https://www.clickatell.com/products/chat-desk/) if you prefer.