On-behalf-of (OBO) model

Create a custom message template (OBO)

To take full advantage of all template functionality, you need to be business verified. You can create a limited number of templates in an unverified business state.

  1. Navigate to My Workspace -> WhatsApp and select a WhatsApp account from the table.

  1. Click the + New Template button and select the type of template you want to use from the drop-down:

  1. Complete the required details.

  2. Click Submit.

    • Your templates are reviewed by Clickatell first and then by WhatsApp.

  1. The template appears in your table of message templates (My Workspace -> WhatsApp).

    • The template status of "Pending" changes to "Active" once approved by WhatsApp.

  2. Your template is now ready to use.

Add an open 2-way conversation template

These templates are used to initiate two-way conversations with your customers.

  1. Follow the steps above and select "Open 2 way conversations" as the template type.

  2. Enter the required details and preview the template on the right.

  3. Click Submit.

Add a Chat 2 Pay template

Only available on Transact.

To use our Chat 2 Pay application, you require two message templates, i.e., "payment request" and "confirmation" messages.

We've added these two pre-approved message templates to save you time and improve the chances that your templates will be approved by WhatsApp. All you have to do is link them to the Chat 2 Pay product.

You cannot edit any of the content within these two templates

  1. Follow the steps above and select "Chat 2 pay" as the template type.

  2. Enter your company name.

  3. You can preview the two templates at the bottom.

  4. Click Submit.

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