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  • 🏠Return to Home Page
  • 🏁GETTING STARTED
    • WhatsApp Overview
    • Quick start guide (WhatsApp)
    • Create a WhatsApp Business account
    • Add & manage WhatsApp Business profiles
    • Test your integration
    • Get business verified
    • Initiate WhatsApp conversations
  • ✅CHANNEL CAPABILITIES
    • Message types
    • WhatsApp message templates
      • Add message templates
        • On-behalf-of (OBO) model
          • Use media in message templates (OBO)
          • Use interactive buttons in message templates (OBO)
      • Send message templates
      • Use media in message templates
      • Use location in message templates
      • Use interactive buttons in message templates
      • Showcase product catalog in message template
      • Message templates: best practices & examples
      • Message template rejection reasons
    • Interactive messages: lists, reply buttons, location requests
    • Ads That Click to WhatsApp
    • WhatsApp Commerce Messages
    • Conversational Components
      • Icebreakers
      • Commands
    • Reporting & Analytics
  • 💡Help & Information
    • What's New? 🎈
    • Release Notes
    • FAQs
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On this page
  • Create a custom message template (OBO)
  • Add an open 2-way conversation template
  • Add a Chat 2 Pay template
  1. CHANNEL CAPABILITIES
  2. WhatsApp message templates
  3. Add message templates

On-behalf-of (OBO) model

Last updated 8 months ago

As of June 2022, Clickatell implemented the WhatsApp Business account sharing model (a.k.a. embedded signup) whereby you own the WhatsApp Business account and share it with us. If you've applied for a WhatsApp Business Account after this date, please refer to for steps to create message templates.

In the OBO model (pre-June 2022), Clickatell owns the account and sends messages on behalf of your business. Follow the steps below to create templates if you are on this model.

Create a custom message template (OBO)

To take full advantage of all template functionality, you need to be . You can create a limited number of templates in an unverified business state.

  1. Navigate to My Workspace -> WhatsApp and select a WhatsApp account from the table.

  1. Click the + New Template button and select the type of template you want to use from the drop-down:

  1. Complete the required details.

  2. Click Submit.

    • Your templates are reviewed by Clickatell first and then by WhatsApp.

You cannot edit your template once you've submitted it for approval.

  1. The template appears in your table of message templates (My Workspace -> WhatsApp).

    • The template status of "Pending" changes to "Active" once approved by WhatsApp.

Add an open 2-way conversation template

These templates are used to initiate two-way conversations with your customers.

  1. Enter the required details and preview the template on the right.

  2. Click Submit.

Note that Authentication template categories are not currently supported by Clickatell. Marketing and Utility template categories are supported.

Also see:

Add a Chat 2 Pay template

Only available on Transact.

We've added these two pre-approved message templates to save you time and improve the chances that your templates will be approved by WhatsApp. All you have to do is link them to the Chat 2 Pay product.

You cannot edit any of the content within these two templates

  1. Enter your company name.

  2. You can preview the two templates at the bottom.

  3. Click Submit.

(Transact only)

Your template is now .

Follow the steps and select "Open 2 way conversations" as the template type.

To use our application, you require two message templates, i.e., .

Follow the steps and select "Chat 2 pay" as the template type.

✅
ready to use
Use media in templates
Use interactive buttons in templates
Use interactive messages
Chat 2 Pay
"payment request" and "confirmation" messages
Open 2-way conversation
Chat 2 Pay
above
above
this section
business verified