Message types
Last updated
Last updated
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All message types, except for template messages, can only be sent to a WhatsApp user when a 24-hour customer service window is open between you and the user. Template messages can be sent to a WhatsApp user at any time, as long as the user has opted-in to receive messages from you.
See our Developer Documentation for details about using our APIs.
The WhatsApp Business API can be used to send the following types of messages (listed alphabetically):
Display an audio icon and a link to an audio file. The audio file is downloaded and played when a customer taps the icon.
Commerce messages are interactive messages used in conjunction with a product catalog. Catalog messages are free-form messages that allow you to showcase your product catalog entirely within WhatsApp.
See WhatsApp Commerce Messages for more details.
Send rich contact information such as names, phone numbers, physical addresses, and email addresses directly to customers.
Display a document icon, linked to a document that a customer can tap to download.
Display a single image and an optional caption.
Map any URL to a button, so you don't have to include raw URLs in the message body.
See Interactive messages for more details.
Present customers with a list of options to choose from.
See Interactive messages for more details.
Display body text and a Send location button. When a customer taps the button, a location-sharing screen appears that they can use to share their location.
See Interactive messages for more details.
Send up to three predefined replies for customers to choose from.
See Interactive messages for more details.
Send a location's latitude and longitude coordinates to a customer. Tapping the map opens the location in the mobile phone's map app.
Messages containing only a text body and an optional link preview.
Send marketing and utility templates to customers. Unlike all other message types, template messages do not require a 24-hour customer service window to be open between you and the customer before the message can be sent.
See WhatsApp message templates for more detail.
Display a thumbnail preview of a video image with an optional caption. When your customer taps the preview, it loads the video and plays it.
Message types currently not supported by Clickatell:
Address messages
Interactive flow messages
Sticker messages
Reaction messages
