Message types
Last updated
Last updated
All message types, except for template messages, can only be sent to a WhatsApp user when a is open between you and the user. Template messages can be sent to a WhatsApp user at any time, as long as the user has opted-in to receive messages from you.
See our for details about using our APIs.
The WhatsApp Business API can be used to send the following types of messages (listed alphabetically):
Display an audio icon and a link to an audio file. The audio file is downloaded and played when a customer taps the icon.
Commerce messages are interactive messages used in conjunction with a product catalog. Catalog messages are free-form messages that allow you to showcase your product catalog entirely within WhatsApp.
Send rich contact information such as names, phone numbers, physical addresses, and email addresses directly to customers.
Display a document icon, linked to a document that a customer can tap to download.
Display a single image and an optional caption.
Map any URL to a button, so you don't have to include raw URLs in the message body.
Present customers with a list of options to choose from.
Display body text and a Send location button. When a customer taps the button, a location-sharing screen appears that they can use to share their location.
Send up to three predefined replies for customers to choose from.
Send a location's latitude and longitude coordinates to a customer. Tapping the map opens the location in the mobile phone's map app.
Messages containing only a text body and an optional link preview.
Send marketing and utility templates to customers. Unlike all other message types, template messages do not require a 24-hour customer service window to be open between you and the customer before the message can be sent.
Display a thumbnail preview of a video image with an optional caption. When your customer taps the preview, it loads the video and plays it.
See for more details.
See for more details.
See for more details.
See for more details.
See for more details.
See for more detail.
