What's New? 🎈

Read more about new features, improvements, and bug fixes contained in the latest release of Clickatell's Broadcast Messenger tool.

Release Date: February 2025

Release Summary

The focus of this release was:

Enabling personalization by adding support for variables in the SMS message body.
Adding support for creating, managing, and sending SMS templated messages.
Adding a "Health Check" when creating a new campaign to indicate issues that might make the campaign unsuccessful.
Requiring the user to select a 'from' number when creating a campaign.

Release Details

Template Management

Templates allow you to save and reuse message text across multiple campaigns. You can manage SMS templates through the Templates tab in Broadcast Messenger, which offers options to create, edit, delete, and clone templates. When creating an SMS campaign, you can easily select from your saved templates.

Note that WhatsApp templates are not managed within Broadcast Messenger

Variables and ‘Send From’ Number

Variables added to the message body enable personalized content for SMS campaigns. The variables in the message body are replaced with the values added as columns in the imported CSV file.

This customization feature enhances the effectiveness of SMS campaigns through Broadcast Messenger.

The Send From number lets users configure the SMS campaign to send from a specific two-way number. This may be a requirement for delivery to certain countries (e.g., USA), or it may be to use a specific short-code or Toll-Free Number (TFN). The user can select from the existing numbers on their account.

Note that SMS responses are not visible within Broadcast Messenger, only Clickatell Portal.

Health Check

Numerous factors might impact the delivery of messages, e.g., insufficient prepaid balance, lack of test phones added, etc. Previously, users did not have visibility on these factors, which caused frustration when messages were not delivered as expected.

The new SMS Campaign Health Check, done at the time of SMS campaign creation, is like a pre-flight checklist indicating that all the relevant factors are in place for delivery success.

Note that users are not prevented from creating the campaign, but they are made aware of any potential issues that might hinder their campaigns.

Last updated 16 days ago

Release Summary

The focus of this release was:

Enabling personalization by adding support for variables in the SMS message body.

Adding support for creating, managing, and sending SMS templated messages.

Adding a "Health Check" when creating a new campaign to indicate issues that might make the campaign unsuccessful.

Requiring the user to select a 'from' number when creating a campaign.

Release Details

Template Management

Note that WhatsApp templates are not managed within Broadcast Messenger

Variables and ‘Send From’ Number

Variables added to the message body enable personalized content for SMS campaigns. The variables in the message body are replaced with the values added as columns in the imported CSV file.

This customization feature enhances the effectiveness of SMS campaigns through Broadcast Messenger.

Note that SMS responses are not visible within Broadcast Messenger, only Clickatell Portal.

Health Check

The new SMS Campaign Health Check, done at the time of SMS campaign creation, is like a pre-flight checklist indicating that all the relevant factors are in place for delivery success.

Note that users are not prevented from creating the campaign, but they are made aware of any potential issues that might hinder their campaigns.