What's New? 🎈
Read more about new features, improvements, and bug fixes contained in the latest release of Clickatell's Broadcast Messenger tool.
Last updated
Read more about new features, improvements, and bug fixes contained in the latest release of Clickatell's Broadcast Messenger tool.
Last updated
Release Date: February 2025
The focus of this release was:
Enabling personalization by adding support for variables in the SMS message body.
Adding support for creating, managing, and sending SMS templated messages.
Adding a "Health Check" when creating a new campaign to indicate issues that might make the campaign unsuccessful.
Requiring the user to select a 'from' number when creating a campaign.
allow you to save and reuse message text across multiple campaigns. You can manage SMS templates through the Templates tab in Broadcast Messenger, which offers options to create, edit, delete, and clone templates. When creating an SMS campaign, you can easily select from your saved templates.
added to the message body enable personalized content for SMS campaigns. The variables in the message body are replaced with the values added as columns in the imported CSV file.
This customization feature enhances the effectiveness of SMS campaigns through Broadcast Messenger.
Numerous factors might impact the delivery of messages, e.g., insufficient prepaid balance, lack of test phones added, etc. Previously, users did not have visibility on these factors, which caused frustration when messages were not delivered as expected.
The number lets users configure the SMS campaign to send from a specific two-way number. This may be a requirement for delivery to certain countries (e.g., USA), or it may be to use a specific short-code or Toll-Free Number (TFN). The user can select from the existing numbers on their account.
The new , done at the time of SMS campaign creation, is like a pre-flight checklist indicating that all the relevant factors are in place for delivery success.