> For the complete documentation index, see [llms.txt](https://guides.clickatell.com/broadcast-messenger/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://guides.clickatell.com/broadcast-messenger/overview/broadcast-messenger.md).

# Broadcast Messenger

Broadcast Messenger lets you create and manage marketing campaigns, and send bulk WhatsApp and SMS messages to lists of recipients.

Watch the video below for a complete overview of the Broadcast Messenger tool.

{% embed url="<https://vimeo.com/985642039?share=copy>" %}

The rest of this user guide provides more details about using Broadcast Messenger:

* [Create, schedule, and send](/broadcast-messenger/manage-campaigns/add-a-new-campaign.md) WhatsApp and SMS messaging campaigns.
* Make use of the [approved WhatsApp templates](/broadcast-messenger/manage-campaigns/add-a-new-campaign.md) in your account.
* Create, manage, and (re)use [SMS message templates](/broadcast-messenger/manage-campaigns/message-templates.md).
* [Upload recipient details](/broadcast-messenger/manage-campaigns/add-a-new-campaign.md) in bulk via the web front-end.
* Receive and view [customer responses](/broadcast-messenger/responses-and-opt-outs/view-responses.md).
* Create and manage [auto-responses](/broadcast-messenger/responses-and-opt-outs/view-responses.md).
* Manage customer [opt-outs](/broadcast-messenger/responses-and-opt-outs/manage-opt-outs.md).
* [View summary data](/broadcast-messenger/manage-campaigns/view-details-and-manage-campaigns.md) of how campaigns are performing.

<figure><img src="/files/FRKbLaUHS9pn81Katjzz" alt=""><figcaption><p>The Broadcast Messenger landing page.</p></figcaption></figure>