Support for WhatsApp buttons & template enhancements
Release date: 14 March 2024
Release Summary
Buttons are optional interactive components that can be added to WhatsApp message templates. There are two types of buttons, Call-To-Action and Quick Reply, that perform specific actions when tapped by an end-user.
Meta has introduced support for additional button types, combinations, and limits on WhatsApp message templates, enhancing the existing buttons and lists we are already familiar with. Building on a previous WhatsApp release, Chat Flow now also supports multiple buttons and the Coupon Code and Catalog templates in WhatsApp.
Release Details
WhatsApp Button Enhancements
More buttons and combinations allowed
Previously, there was a limit of three buttons per template and you could only add buttons of one type - either Call-To-Action buttons or Quick Reply buttons. With this release, a template can now contain up to 10 buttons in total, and the buttons can be a combination of Call-to-Action and Quick Reply buttons.
When using a combination of buttons, the types must be grouped, i.e., all Call-To-Action buttons must be grouped together and all Quick Reply buttons must be grouped together. Note that further limits may apply to individual button types.
If a message template contains more than three buttons, the first two buttons appear in the delivered message, and the remaining buttons are shown when the end-user taps See all options (see screenshots below).
Quick Reply Buttons
Quick Reply buttons are custom text-only buttons that immediately message the business with the specified text when tapped by the customer.
Message templates are limited to 10 quick reply buttons. If using quick reply buttons with other buttons, buttons must be organized into two groups: quick reply buttons and non-quick reply buttons. If grouped incorrectly, the API will return an error indicating an invalid combination.
Call-To-Action Buttons
This allows a user to call a phone number, visit a website, or copy an offer code (new - see below) with the tap of a button.
Visit website buttons open the specified URL in the device's default browser when tapped. Templates are limited to two URL buttons.
Call phone number buttons call the specified business phone number when tapped. Templates are limited to one phone number button.
NEW: Coupon Code Templates
Coupon code templates are marketing templates that display a single Copy offer code button. This new type of Call-To-Action button copies a text string to the device's clipboard when tapped by the customer. This text string is defined when the template message is sent. Templates are limited to one Copy offer code button, and the button text is not editable.
