General Information
What is Marketplace?
Marketplace is a cloud-based platform that allows for the digital distribution of market-specific digital commodity products such as Airtime, Data, Prepaid Electricity, and other Bill Payments. This can be either through our secure Distribution APIs or Chat Templates.
Integrated with a variety of digital product providers, the Marketplace platform enables you to expand and manage your product offering through providers like major mobile network operators, pre-paid electricity providers, and paid television providers. Marketplace supports your electronic transaction channels such as mobile banking apps, online/internet banking, USSD, Chat Banking (including WhatsApp), POS devices, and any electronic checkout point.
Marketplace also provides a host of complementary features such as Analytics, Transaction Success Management, and Support Tools to help minimize your operational costs. These features include:
Distribution of Digital Products: Clickatell has partnered with leading digital product providers to make a suite of high-demand (catalyst) products available to increase the ‘foot traffic’ to your chat channels. These products are available via either our Distribution APIs or ‘Chat Templates’ (Clickatell’s optimized digital product purchase chat experiences built to maximize adoption and sales).
Transaction Success Management: A suite of services such as automated retries and merchant-specific error handling ensures that your transaction executes successfully under extremely high-traffic conditions and can recover from merchant/payment-provider downtimes. This also includes:
Velocity checks that allow you to set transaction limits to help reduce fraud
In-flight transaction checks that automatically flag duplicate transactions to prevent unwanted purchases and refund requests
Automated queueing and retries that increase the number of transactions processed
Easy and seamless integration via APIs using globally accepted standards
Reporting and Analytics which provides a view of all your Marketplace transactions across all Vendors, Products, and Channels. It enables you to monitor and gain insights into the usage and performance of all your products vended through the Marketplace platform.
Superior customer support and performance monitoring provided 24 hours a day, 7 days a week
Integrating with Chat Flow
To enable chat commerce via chat channels such as USSD and WhatsApp, you can also use Marketplace in combination with our Chat Flow product. This self-service product allows you to manage your products, services, and workflows and effect any changes in minutes across all your channels without the need for a developer or other technical resource.
To find out more about what our Chat Flow offering can offer you, please contact our support team.