Predictive analytics

During campaign creation, Clickatell AI will provide analytics that take into account historical campaign performance data. Forecasting campaign success before sending allows for adjustments to be made to the campaign to ensure optimal engagement.

Predictions include:

• Overall Engagement Score for the campaign being created.

• Read Rate.

• Reply Rate.

• Bounce Risk.

• Optimal Send Time - provides the optimal send time for sending the campaign.

• Message Tone Suggestions - Clickatell AI analyzes intent-level chat sentiment for the client on our platforms and recommends message tone adjustments for the campaigns to improve engagement.