Overview
Unstructured Supplementary Service Data (USSD) is a messaging channel that integrates with Chat Flow (Clickatell's workflow-building platform) to enable high-speed, interactive communication.
With USSD, customers can interact with remote applications from their mobile devices in real-time, without an internet connection.
Using USSD
USSD is an effective channel for services such as mobile banking and mobile commerce.
The USSD channel equips businesses to do the following:
Self-services: Allow customers to do service registrations, make service queries, and make reservations.
Acquisition services: Allow customers to sign up for services, and facilitate customer acquisition through campaigns and advertisements.
Financial services: Allow customers to manage bank accounts (e.g., check account balances, change pins, and make payments and transfers), top-up prepaid products, and generate OTPs.
Information services: Send news, weather, or sport updates to customers.
USSD benefits
Businesses get the benefit of:
Simple, engaging messaging with customers.
Reaching customers via a low-cost channel.
Support for a high volume of transactions and throughput.
Secure interactions, as information is not stored or entered on the customer's mobile device
Seamless integration with APIs.
New business opportunities in USSD banking and mobile commerce.
Customers get the benefit of:
Self-service experiences.
A channel that's affordable and easy to use.
Secure transactions.
Access to 24/7 support and time-critical notifications.
Usage without any internet connection, data, or smartphone.
Last updated