> For the complete documentation index, see [llms.txt](https://guides.clickatell.com/chat-commerce-platform/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://guides.clickatell.com/chat-commerce-platform/platform-capabilities/broadcast-messenger.md).

# Broadcast Messenger

With over three billion users worldwide and an average open rate of 98%, WhatsApp is a must-have channel in your conversational marketing mix. Clickatell's Broadcast Messenger for WhatsApp will quickly get you ramped up and running to start driving value from this channel.

{% hint style="info" %}
See our comprehensive [Broadcast Messenger](https://guides.clickatell.com/broadcast-messenger) overview for details on using the application.
{% endhint %}

### ✅ What can Broadcast Messenger do for you? <a href="#what-can-whatsapp-campaign-manager-do-for-you" id="what-can-whatsapp-campaign-manager-do-for-you"></a>

* Simplify and personalize your marketing efforts.
* Expand your reach by leveraging WhatsApp.
* Optimize your results with quick campaign creation and robust analytics.
* Improve customer engagement via rich two-way communication.
* Onboard, set up, and execute campaigns immediately without integration.
* Provide better customer service by setting up auto-replies and managing opt-outs.
* Use pre-approved message templates for quicker turn-around time.
* Track the progress and performance of your campaigns online.

### 🔑 What features are included? <a href="#what-features-are-included" id="what-features-are-included"></a>

* Broadcast Messenger tool (web app)
* One- and two-way messaging
* Campaign scheduling and management
* Contact management
* Message responses
* Opt-out management
* Template management
* Auto-response
* High-volume deliverability
* Delivery logs
* Engagement triggers

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