# Broadcast Messenger

Broadcast Messenger lets you create and manage marketing campaigns and send bulk WhatsApp and SMS messages to lists of recipients.

Watch the video below for a complete overview of the Broadcast Messenger tool.

{% embed url="<https://vimeo.com/985642039?share=copy>" %}

The rest of this user guide gives more details about using Broadcast Messenger:

* [Create, schedule, and send](https://guides.clickatell.com/broadcast-messenger/manage-campaigns/add-a-new-campaign) WhatsApp and SMS messaging campaigns.
* Make use of the [approved WhatsApp templates](https://guides.clickatell.com/broadcast-messenger/manage-campaigns/add-a-new-campaign) in your account.
* Create, manage, and (re)use [SMS message templates](https://guides.clickatell.com/broadcast-messenger/manage-campaigns/message-templates).
* [Upload recipient details](https://guides.clickatell.com/broadcast-messenger/manage-campaigns/add-a-new-campaign) in bulk via the web front-end.
* Receive and view [customer responses](https://guides.clickatell.com/broadcast-messenger/responses-and-opt-outs/view-responses).
* Create and manage [auto-responses](https://guides.clickatell.com/broadcast-messenger/responses-and-opt-outs/view-responses).
* Manage customer [opt-outs](https://guides.clickatell.com/broadcast-messenger/responses-and-opt-outs/manage-opt-outs).
* [View summary data](https://guides.clickatell.com/broadcast-messenger/manage-campaigns/view-details-and-manage-campaigns) of how campaigns are performing.

<figure><img src="https://content.gitbook.com/content/RYzqAHmKKYdD03EPS3QN/blobs/rJ4yt9YYdBSYC32X3Zf8/image.png" alt=""><figcaption><p>The Broadcast Messenger landing page.</p></figcaption></figure>